
Many buyers struggle with three things right out of the gate: not knowing what construction actually costs, not understanding the difference between custom builds and production homes, and not knowing which coastal Georgia town fits their lifestyle. Nationally, construction costs for a new single-family home averaged $428,215, or roughly $162 per square foot, according to a 2024 NAHB construction cost survey.
This guide walks through the step-by-step build process, real cost expectations, the buy-vs-build decision, and the coastal Georgia communities worth touring.
Key Takeaways
- Construction costs vary widely based on lot size, finish level, and custom vs. planned-community builds.
- Planned communities, like Smith Family Homes' neighborhoods, help buyers avoid budget surprises.
- Kingsland and Brunswick locations put buyers near Kings Bay Naval Base, top schools, and the Golden Isles.
- Locking in financing and understanding the build timeline early helps avoid delays.
The New Home Design and Build Process: Step-by-Step
Every new build follows a similar sequence, whether you're going fully custom or buying in a planned community. Here's the general path.
- Establish your budget and financing first. Get pre-approved before you fall in love with a floor plan. Construction-to-permanent loans, two-close construction loans, and USDA single-close options all work differently, so talk to a lender before house hunting.
- Pick your location or community. Commute distance, school zones, and lifestyle matter just as much as the house itself. Coastal Georgia buyers often weigh proximity to Kings Bay Naval Base, Golden Isles access, or a specific school district.
- Choose a floor plan and personalize it. Layout, room count, and upgrade options (media rooms, primary bath enhancements) get finalized here.
- Understand permitting and inspection milestones. Camden and Glynn County both require permits before groundwork starts, and inspections happen at multiple construction stages.
- Complete your final walkthrough. Address any punch-list items before closing day.

Why Planned Communities Skip Some of These Headaches
Buyers working with an established builder in a planned community, such as Settlers Hammock, NorthShore, or Covington Pointe from Smith Family Homes, skip a lot of the custom-build friction. Site work, permitting, and community amenities like pools and playgrounds are already in place before you ever sign a contract.
That matters for timing, too. According to NAHB's 2024 construction timeline data, built-for-sale homes (the category planned communities fall into) averaged just 7.6 months from authorization to completion in 2024, well under the national average.
| Build Type | Average Timeline (2024) |
|---|---|
| Built-for-sale (planned communities) | 7.6 months |
| South Atlantic region (incl. Georgia) | 7.8 months |
| National average, all types | 9.1 months |
| Contractor-built | 12.0 months |
| Owner-built | 15.1 months |
How Much Does It Cost to Design and Build a New Home in Coastal Georgia?
There's no single number here, but national data gives you a solid starting benchmark. The average 2,647-square-foot home cost $428,215 to construct in 2024, or about $162 per square foot, with an average sales price of $665,298.
Coastal Georgia pricing tends to run below national coastal averages, particularly in Camden and Glynn counties, where land costs are lower than metro-Atlanta or Savannah-adjacent markets.
Where the Money Actually Goes
Construction costs break down into a few major buckets:
- Interior finishes: 24.1% of total cost (flooring, cabinetry, countertops, fixtures)
- Major systems: 19.2% (HVAC, plumbing, electrical)
- Framing: 16.6%
- Exterior finishes: 13.4%
- Foundations: 10.5%
- Site work: 7.6%
- Permits and final steps: roughly 8% combined

Finished lot cost averaged $91,057 nationally, or about 13.7% of the sales price. That's a good reminder that land isn't a rounding error in your budget.
Custom Builds vs. Planned Community Pricing
Fully custom homes carry the most pricing uncertainty because every decision, from framing changes to finish selections, is a one-off. Semi-custom and production homes in planned communities use established floor plans with a defined list of upgrades, which keeps quotes tighter and change orders rarer.
Take Smith Family Homes' Gwinnett Plan as an example: a 4,161-square-foot, 5-bedroom, 3.5-bath two-story home starts at $421,900 across all three of its communities. That starting price already includes granite countertops, LVP flooring, stainless steel appliances, and a formal dining room, with optional upgrades like a second-floor media room or primary bath enhancements priced separately.
Costs Buyers Often Forget
Beyond the build itself, budget for:
- HOA fees: common in amenity-rich communities with pools and playgrounds
- Utility connection fees: Brunswick-area water and sewer hookups can include capital-improvement, setup, and inspection charges totaling several hundred dollars per connection
- Closing costs: title work, recording fees, and lender charges
Buying into a planned community with fixed base pricing and included amenities takes a lot of this guesswork off your plate compared to a from-scratch custom build.
Is It Cheaper to Buy or Build a New Home?
This is the question almost every buyer asks, and the honest answer is: it depends on what you value more, speed or control. According to U.S. Census Bureau construction-timeline data, the trade-offs break down like this:
| Factor | Production/Planned Community | Fully Custom Build |
|---|---|---|
| Design flexibility | Limited to plan + upgrade options | Complete control |
| Schedule predictability | Strong (built-for-sale avg. 7.6 months) | Weaker (owner-built avg. 15.1 months) |
| Cost certainty | Higher: fixed pricing, known upgrades | Lower: unique selections drive variability |
| Best for | Buyers who want speed and price predictability | Buyers who want a one-of-a-kind design |
Custom builds give you full design control, but that freedom comes with longer timelines and a real risk of cost overruns as decisions pile up. Production and semi-custom homes trade some of that flexibility for speed and pricing you can actually count on.
Planned communities occupy that middle ground. A Smith Family Homes build blends production-home predictability with meaningful design choice, offering new-construction quality, a library of finish options, and optional upgrades like media rooms, without gambling on an open-ended timeline or budget.
Choosing the Right Coastal Georgia Community for Your New Home
Location decisions in coastal Georgia usually come down to three things: commute, schools, and lifestyle. If you or a family member works at Kings Bay, that commute matters a lot.
The base employed 8,687 people as of mid-2024, representing 38.6% of all employment in Camden County, according to Camden County's 2024 financial report. That's not a minor factor for military families weighing where to settle.
Here's how three Smith Family Homes communities stack up against those priorities:
Settlers Hammock — Kingsland, GA
Settlers Hammock sits directly across from Camden County High School, which reported a 96.18% graduation rate for its 2025 class, well above the state average. The community includes a resident pool and two separate playgrounds, making it a strong fit for families with school-age kids.
NorthShore — Kingsland, GA
NorthShore is a gated community along the scenic St. Marys River, roughly 25 minutes from Kings Bay Naval Base. If privacy and water views matter more to you than walkable sidewalks and amenities, this is the community to tour.
Covington Pointe — West Glynn County/Brunswick, GA
Covington Pointe features the Georgian Collection home series and a walkable, sidewalk-connected neighborhood design. It sits just off Highway 341, minutes from Georgia's Golden Isles. St. Simons Island and Jekyll Island are both reachable from Brunswick within about 20 minutes, so weekend beach trips are genuinely a short drive, not a day trip.

Ready to see these communities in person? Buyers can connect with Smith Family Homes listing agent Dannielle Grassa to schedule an in-person or virtual tour. Outside buyer's agents can take advantage of the 3% buyer's agent commission offered across all three communities.
Key Design Features and Upgrades for Coastal Georgia Homes
Coastal construction has to account for wind, moisture, and heat in ways inland builds don't. Georgia's residential building code sets the mandatory baseline, but some builders also pursue the voluntary IBHS FORTIFIED standard, which adds a sealed roof deck, enhanced fastening, and reinforced openings. If resilience features matter to you, ask your builder which FORTIFIED level, if any, applies to your contract.
Energy efficiency is another area where buyer expectations have shifted. Nationally, 83% of buyers rate ENERGY STAR windows as essential or desirable, and 77% want triple-pane insulating glass, per NAHB buyer preference research. Ask your builder directly about window ratings and insulation specs since these details vary by builder and aren't always listed on a spec sheet.
Finishes Buyers Are Asking For
Popular upgrades in coastal Georgia builds right now include:
- Granite countertops, especially on kitchen islands
- Luxury vinyl plank (LVP) flooring in main living areas
- Stainless steel appliance packages
- Optional media rooms on the second floor
- Primary bath enhancements beyond the standard configuration

Smith Family Homes builds many of these upgrades into its Gwinnett Plan, available across Settlers Hammock, NorthShore, and Covington Pointe, so buyers can walk through the finishes before signing a contract.
Why Open-Concept Layouts Keep Winning
Open floor plans remain the top request among home buyers. NAHB buyer research found 85% wanted an open kitchen-dining arrangement and 79% wanted an open kitchen-family layout. For coastal Georgia families, that translates to easier entertaining on covered porches. It also means better sightlines for keeping an eye on kids while cooking.
Frequently Asked Questions
How much does it cost to design and build a new home?
Costs depend heavily on lot size, location, and finish level. National averages run around $162 per square foot, but builders like Smith Family Homes offer fixed starting prices for planned-community homes, such as $421,900 for the Gwinnett Plan, which simplifies budgeting.
Is it cheaper to buy or build a new home?
Buying a production or planned-community home is typically faster and more cost-predictable. Fully custom building offers more design control but carries a higher risk of delays and cost overruns.
How long does it typically take to build a new home in coastal Georgia?
Regional data points to roughly 7.8 months from authorization to completion, though built-for-sale homes in planned communities often move faster than contractor-built or owner-built projects.
What's the difference between a custom home and a production/planned-community home?
Custom homes are individually designed from scratch, giving buyers full control over every detail. Production and planned-community homes use pre-approved floor plans with a defined set of customization options, which keeps pricing and timelines more predictable.
Are HOA fees included when buying in a new home community?
Many planned communities include HOA fees that cover shared amenities like pools, playgrounds, and sidewalk maintenance. Fee structures vary by community, so confirm specifics with the builder or listing agent before signing.
What financing options are available for new construction homes?
Common options include construction-to-permanent loans, two-close construction loans, and USDA single-close programs for eligible buyers. Getting pre-approved early helps you shop with a realistic budget in hand.


